Luis Matosas-López

Luis Matosas-López is an Associate Professor at Rey Juan Carlos University (Madrid). He holds a PhD in Economics (Extraordinary PhD Award), Master in Marketing, Bachelor Degree in Marketing, and Bachelor Degree in Business Administration from Rey Juan Carlos University. He has also completed higher studies at Francisco de Vitoria University in Spain and at IMC University of Applied Sciences in Austria. Luis Matosas-López has more than 4,000 hours of official teaching experience. The quality of his teaching has been acknowledged with three positive evaluations of the DOCENTIA program (periods 2014-16, 2017-19, and 2020-22 respectively). Acknowledgment made by the Foundation for Knowledge Madri+d. In the teaching ground, it is also worth mentioning the development of several innovation projects, framed within initiatives of the European Higher Education Area (EHEA), which were conducted with public funding. In terms of research, Luis Matosas-López has an eminently interdisciplinary and multidisciplinary profile. So, he works in three clearly differentiated research lines. The first is the "Study of the Impact of Technology on Consumer Behavior." His second line of research focuses on the "Analyses of the Instruments used to Measure Teaching Efficiency and Quality". Finally, his third line of research focuses on "Efficiency and Decision-Making in the Design of Educational Resources". On these three topics, Luis Matosas-López has authored more than 30 relevant publications and participated in more than 30 international congresses. His research has been published in journals indexed in Web of Sciences and Scopus. Here, various papers were published in journals positioned in the first and second quartiles (Q1 and Q2) of JCR (Journal Citations Reports) and SJR (SCImago Journal Rank). The quality of these publications was acknowledged, in 2021, with the recognition of a six-year period (period 2015-2020) of excellence in research (SEXENIO). This acknowledgment is the result of the evaluation of the National Commission for the Evaluation of Research Activity (CNEAI) of ANECA (National Agency for Quality Assessment and Accreditation of Spain). His teaching materials and research have been published in the form of books, book chapters, case studies, and research papers in international publishers. This is the case of publications for Emerald, McGraw-Hill, Sage Publishing, Tirant Lo Blanch, Elsevier, Springer, or Taylor & Francis, among others. Luis Matosas-López has carried out several research stays. These include stays at the University of Minho (Portugal), the University of León (Spain) and the Pontifical Bolivarian University (Colombia). In addition, he has collaborated as a member of scientific committees in international congresses and as a member of editorial boards of journals indexed in JCR and SJR. He has also participated in several contracts and research projects obtained in competitive calls. Luis Matosas-López has also worked as a marketing consultant specialized in the implementation of Customer Relationship Management (CRM) systems, working at companies such as Orange (France Telecom) and Vodafone Spain. Currently, besides being a member of the high performance research group CIBERIMAGINARIO at Rey Juan Carlos University, he is an external collaborator in the EDI research group at Autonomous University of Madrid.